Tallahassee certainly has no shortage of coffee shops, and it might make you wonder, how can so many locations selling the same thing succeed? Dr. Lisa Waxman has the answers. Speaking in a recent podcast interview, the FSU professor reflects on her study of what makes a coffee shop work: cleanliness, aroma, lighting, comfortable furnishing, and a view to the outside!
To learn more, listen to the original Keys to the Shop podcast: