Joseph R. Long, III, CCIM

Principal / Broker

850.656.6555 ext. 104


Bachelor of Science – Housing and Consumer Science - Florida State University  


  • International Council of Shopping Centers (ICSC)
  • District Vice President, Certified Commercial Investment Member (CCIM) (2006)
  • District President, Certified Commercial Investment Member (CCIM) (2007)
  • Treasurer, Joseph Patrick Deeb Memorial Scholarship Fund
  • Florida and Georgia Associations of Realtors
  • Board of Directors, Community Foundation of North Florida
  • Advisor, Sigma Alpha Epsilon Fraternity
  • Cub Scouts Den Leader


A Tallahassee native, J.R. has over 11 years of providing full service real estate services to users, owners, and investors throughout North Florida. Prior to partnering to create STRUCTURE Commercial Real Estate in 2010, J.R. was co-owner of Proctor & Long, LLC, a full service commercial brokerage company in Tallahassee. J.R.’s focus is on retail leasing and development as well as industrial landlort and tenant representation. He has also been involved with land transactions including bulk acreage and development parcels.

Area of Service

  • Site Selection
  • Tenant Representation
  • Project Leasing
  • Construction Management
  • Disposition
  • Commercial Development

Partial Client List

  • Ariens Capital
  • City Bank Group
  • DRA Advisors
  • Equity One, Inc.
  • Ferguson Plumbing
  • Gorman
  • Lenny's Sub Shop
  • Master Halco, Inc.
  • O'Reilly Auto Parts
  • Realty Income
  • Smashburger
  • Which Wich?